Everything you need to know to pitch, secure, and manage sponsorships for your platform OR your small, mid-size or large-scale event. 

#SponsorSuccess GOALS

Stop wasting time and energy pitching brands blindly and wondering why you're not landing any sponsorships. No more being frustrated at not securing the funding you deserve. Make sponsorships a successful part of your business model.

Takeaway #1 - Income

Create a new stream of income and cover your event costs so that you can focus on providing great content.

Takeaway #2 - Image

Host the top-notch event your brand deserves. Your reputation depends on it.

Takeaway #3 -Inspiration

Create a memorable experience for your attendees. Enhance your event with sponsored surprises.

Day 1 :: AM.

Let's Get Started! Overview of the program. Sponsorship Strategy Workbook review.

Training No. 1 - Priming Your Event for Sponsorship Partners.

Training No. 2 - Defining Your USP and ROI promise.

Training No. 3 - Pricing Your Sponsorship Offerings. 

Training No. 4 - Implementat-ion Lab! Time to apply this material to your brand. 


What You Can Expect:

2 full days of 1-on-1, hands-on instruction with templates, checklists, personalized coaching and more!

Day 1 :: PM

Training No. 5 - Sales Pitch Practice Session.  

Training No. 6 - How to Follow Up Effectively and Close the Deal.

Training No. 7 - Activation and Execution Best Practices.

Training No. 8 - The Ins and Outs of Reporting.

Recap and Next Steps.

Hands-On Instruction

Personalized coaching with Stacey Ferguson, Chief Curator of Blogalicious, a premier, national, sponsored conference in its 9th year.

Valuable Insight

With 10 years of experience working with brands, Stacey has unique insight into what they are (and what they aren't) looking for when it comes to event sponsorships. 

Tailored Guidance and Advice 

Detailed sponsorship offerings and suggestions unique to your event. 

Done-for-You Kit

Sales scripts that work; Checklists for: delivering ROI to your sponsors as well as planning and executing their activations; and Templates for your sponsorship deck and sponsor reporting.


Stacey Ferguson

For the last nine years, I have been creating and managing social media influencer outreach and social marketing campaigns for brands and organizations including: Proctor & Gamble, McDonalds, Disney, Dove, Walgreens and more, that has allowed me a window into what brands want. The cornerstone of my business is the annual Blogalicious Weekend conference, produced by me and my team since 2009; a 3-day educational and experiential event featuring high-profile speakers and major consumer brands (such as Kia Motors, Coca-Cola, Tylenol, AARP, General Mills, Johnson and Johnson and many more). I am responsible for a 200+% growth increase in sponsorship revenues in the last 8 years. 

I have generated over $2,000,000 in sponsorships and I can't wait to share my formula with you.


SIGN UP for this course!

"I implemented your strategies, as well as your feedback of my first kit draft. I used what I learned to get a $30,000 sponsor for my online event! I can’t thank you enough."  

Tiffany Aliche, The Budgetnista


Amazing advice.

"When we were planning a conference for 200 guests aboard a cruise ship, Stacey was the first person that we called... She saved us from wasting time and resources trying to figure out a process that she already has mapped out. That streamlined process made the conference a huge success and we’re gearing up for the next one." 

Lamar Tyler, BMWK Marriage Cruise

Here Are The Nuts and Bolts

Full day of personalized attention and guidance in the following areas: 

  • Priming Your Blog or Event for Sponsorship Partners
  • Guidance on Defining Your Unique Selling Proposition and ROI Promise
  •  Pricing Your Sponsorship Offerings
  • How to Follow Up and Effectively Close the Deal
  • Activation, Execution + Reporting

Included: Bonuses Valued at $694!


Sponsorship Strategy Workbook ($197 value)


Sponsor Success Online Training ($497 value)

Your 1-on-1 Virtual VIP Day is $1997 (installment plan available)